What is Google Algorithm Updates and how does it work? || LN-TECHINFO

Google Algorithms are very complex systems that are used to retrieve data from search index and have to deliver instantly to the user and that too should be the best possible results of any query.

These search engines use a combination of many algorithms and raking signals to show the correct and relevant webpages according to their rank in SERP (Search Engine Results Pages). With this, users get the right answer to their searched question in the same results pages and their search experience should be very good.

In the initial years, Google had done very few updates in its algorithms, but now only thousands of new updates are being made in their algorithms every year. But these updates are so small that they are not visible in anyone’s eyesight.

But in some occasion, these search engines bring such major algorithmic updates that appear to have a huge impact in SERPs.

In such a situation, it is very important to know about these major new SEO Updates. Then let’s know about some such major updates:

• Fred
• Intrusive Interstitials Update
• Mobilegeddon
• RankBrain
• Panda
• Penguin
• Hummingbird
• Pigeon
• Payday
• EMD (Exact Match Domain)
• Page Layout Algorithm

Here we saw above about the new SEO updates, but now let’s get information about some of these very important updates.

Important Google Updates

Like I have said earlier that Google has many new and old updates, but some of them are very important, so today we get information about them.

1. Google Panda

2. Google Penguin

3. Google Humming Bird

What are their main tasks

Google Panda is a special part of the update algorithm that mainly pays more attention to the quality of the content.

The Google Penguin update mainly pays more attention to the quality of the links.

Google Hummingbird update mainly takes more care to handle conversational search queries correctly .

What is Google Panda Update

Google Panda pays more attention to the content of your site when it ranks sites on Google’s search results. Therefore, for those blogs or sites which have lower quality content, Google Panda Update will have a very bad impact.

This Panda update was first introduced in February 23, 2011 .

Due to this, the higher quality content was given more importance and they were given the top position in the search results, while the low quality content was pushed back.

When Panda was originally launched, it was seen that this time it was specifically targeting the content farms, which had become a huge problem in the search result, because despite their being low quality content, it was only having high volume. Due to this, they were seen above in the search result.

These sites did not do any research before publishing any article and used to publish a lot of low-quality in a very short time. Therefore, if a user searches for anything, then he used to come only in these pages and he could not get any information.

This is precisely why Google has made this Panda update a part of its core algorithm . Any new update that comes in now is updated in this core algorithm.

Who was more impressed by Google Panda

Thin Content:   Those who were most affected by this update were those whose content did not have much value. In such a situation, they were reduced against good content. Such content was given more importance which gives more value to the users.

Low Quality Content:   Sites that do not have good quality, such as lack of good content, gramatical and spelling mistakes, lack of proper format, poor page navigation, lack of relevancy of image, etc. In such a situation, users have to be very distraught.

  Having unhelpful content: Google does not give importance to content that is of no use to the readers.

Duplicate Text: It is   very often that many bloggers copy others’ content and do not even give them credit, in which case they are termed as duplicate text. They are also victims of Panda update.

Article Spinning:   Many times bloggers manipulate the content a bit in order to avoid Duplicate content, even try to publish it in your blog post. This is also not correct according to the Panda update.

How to Recover Your Site with Google Panda update

If you are also a victim of google’s panda update, then you have to take special care of the points mentioned above. With this, if you have any such contents, then they will have to be deleted, or if there are low quality content then they will have to be edited and corrected.

What is Google Penguin Update

The second largest that came in the Google algorithm is the Google Penguin Update. The main purpose of this update is to check link quality and quantity.

This Penguin update was first introduced on April 24, 2012 .

Sites who have purchased links or have low-quality links in their blog who have come from low-quality directories, blog spam, or link badges, then they must have faced the Penguin update, due to which their sites and google I would not have been ranked.

Most sites will not worry about this update, if they have not used any such method for backlinks in their site. Or it would not have hired any SEO expert who follows such tactics.

Therefore, even if you do not want to, you will have trouble with all these, so before hiring any SEO consultant and SEO agency, do research about them. If you have used such link building tactics in the past that were acceptable at that time, but not now then you must have suffered from the Penguin update.

For an example, guest blogging was fine a few years ago, but now there have been some changes in it like you should choose the right sites to build a link which is similar to you.

Who was more impressed by Google Penguin

Buying Links:   If you buy links from outside due to the ranking of your site, then this is a gross violation of Google webmaster guidelines because you can never take a link by giving money to someone.

Lack of Different Anchor Text: The   link that we add me to the text is called anchor text, in this case if all the text link is referring to your blog and if all the text is coming from the same anchor text then it will There will definitely be an impact on the ranking, and it is not right to do so at all.

Low Quality links:   If you are getting a link from somewhere and its content quality is very low, then it can have a negative effect on your blog.

Keyword Stuffing:   This is a very easy way to rank keyword in which you have to use the targeted keyword repeatedly in your article . This process is called Keyword Stuffing.

Doing it is a complete game against the Penguin update and doing so may be a big burden for you later. Therefore, it is very important to have knowledge about keyword density.

How to Recover Your Site with Google Penguin Update

If you save your blog from this update, then you will have to completely remove such low quality links from your blog. To do this, you have to disavow such links in Google Search Console.

What is Google Hummingbird Update

The third most important update is the Google Hummingbird Update. This is also a very important part of the main Google search algorithm and there has been a major change in the algorithm since 2001.

What distinguishes Hummingbird Update is that it is not only a spam targeting algorithm exclusively, but also an algorithm that ensures that specific queries always show the best results.

Hummingbird’s main objective is to understand the search queries of the users better, with this it pays more attention to conversational search.

Note: – Conversational Search is called that search where your search engine automatically completes the queries you have written. That is, it provides you with suggestions related to queries that people often search for.

Its makers believe that Hummingbird has a better impact on those types of sites that provide high-quality content and provide the searcher with the right answers or results to their questions. With this, the user experience is also very good.

With this Hummingbird also makes good impact on long- tailed search queries and ranks them higher in search result. This is because Google wants it to always provide high-quality results for long queries.

For example, if you want to know about something, then it does not show the homepage of the company, but if there is an internal page related to that thing where there is more information about it, then it will show it in the search result.

Hummingbird Update takes special care that longer search queries, like we see in voice search, and the same type of queries that searchers like to do in their mobile, they are mostly highlighted in conversational search.

Researchers say that optimizing conversational search is very easy, in such a way that if your content is very readable and it provides an answer correctly for all long tail queries or short tail queries then then hummingbird for your content. The update will prove to be a boon.

Nobody knows when Google changes Hummingbird Update and when it updates.

So if you want Hummingbird Upadate to have a positive effect on your content, then you have to optimize your content according to the Conversational search so that it will show up in the search results. For this, you can take help of Google’s auto suggestion feature.